From Rock Bottom to #1: Rock Solid Excavation’s Journey to the Top
01. 25,548% Overall Increase in monthly website Impressions since website debut
02. 2,171% Overall increase in monthly website clicks since website debut
03. 16 Indexed Web Pages
Over the span of less than 16 months, Lunex brought a Cincinnati landscaping company, Rock Solid Excavation, to the forefront of search engines. Rock Solid Excavation’s website went from an average daily impression level of 30 within the first 3 months of release to over 600 daily to date – a 300% increase in daily impressions alone! The website is now included in over 10 different top searches with keywords, a massive growth in impressions and appearance since its release.
Rock Solid Excavation contacted Lunex and our team in hopes to increase their public presence online in order to draw in more customers and traffic to their website. Online traffic is vital for Rock Solid’s operations and sales, so having the best possible search engine appearance was necessary for them to continue business. Because of this, we implemented new strategies, website structures, and designs to maximize Rock Solid Excavation’s clicks and impressions.
Evaluation of Website Needs and Issues
Rock Solid Excavation’s website was evaluated as poor for UI/UX and Google Optimization by Lunex’s Marketing Team. It was barely receiving 30 impressions a day and would be lucky to receive 1 organic click on the website. In terms of search engine impact and optimization, it was not reaching any desirable outcomes for Rock Solid Excavation, resulting in poor sales and public image. Furthermore, the website was limited to a small number of key search words, which only continued to harm its goals of achieving greater public recognition.
Execution, Implementation, and Strategy Rock Solid Excavation’s website needs & areas for improvement, we began assessment and a complete overhaul of the websites layout & content structure in order to completely maximize potential growth.
We started with the website itself, which was underperforming and needed a fresh slate. All content, contacts, user interface, and accessibility were updated or remodeled to ensure the highest quality of results, not only for potential customers, but also for Rock Solid themselves to better manage their new website systems. In this process it was vital to ensure that Rock Solid Excavation’s website rivaled any competitors in the local area. The goal wasn’t only to be recognized in Cincinnati, but as far as possible to ensure the greatest awareness of the company and its services.
In order to achieve this, the website overhaul included changes to the pages, schema, and site maps for Rock Solid’s website. Through this, improvements in optimization naturally followed, such as functionality and directness. The addition of videos and customer reviews also encouraged customer retention by showcasing the reliability of the company and its services. With a new sleek design and easy to access information and contacts, we were certain improvement in impressions and website traffic would quickly follow.
In early development, the website’s click rates were unusually high due to our own web crawling, but within the first 2 months development had stopped and natural client flow began. Because Rock Solid Excavation is an outdoor company(operates outside and relies on weather) it was expected its click rates would decrease during winter months, but as shown throughout all warm seasons there were drastic increases in click through rates.
Future Potential and Conclusions
Our achievements in Rock Solid Excavation’s website and search engine presence showcased the potential and power of our team and our capabilities. Through personalized evaluation, problem insights, and consistent and fluid upgrades, updates, and optimization Rock Solid was able to achieve their goal of a greater search engine presence. As quoted from Rock Solid Excavation’s Owner, Drew Dobyns, “95% of our business comes from the website“, which validates all the growth we have seen. Lunex’s team is clear, helpful, professional and timely, and creative and inventive when it comes to strategies and websites”. We are proud to receive such a thoughtful quote and even more proud at the success it has given Drew and his company.
This project couldn’t have been completed without many powerful insights learned throughout the process. Some include:
- Understanding our customer’s desires, goals, and expectations when designing their project. With this we are able to customize and personalize whatever needs to be done to achieve the best results.
- Evaluating user interactions and optimizations deeply helped us simplify but also improve many aspects of the website, including keywords, retention rates, and contact information for a better overall experience.
- The impact of proper keywords, videos, and customer testimonials had on Rock Solid Excavation’s impressions. Without these needed additions we wouldn’t expect nearly as high of a growth as we witness today.
Progressing into the future, we continue to look for new optimizations and refinements that might help Rock Solid Excavation and all of our projects in maximizing their search engine potential. This partnership has helped us set the bar for what we want to see every one of our clients achieve, and helped us understand how much room for growth any website is capable of. We look forward to continuing helping Rock Solid Excavation for any of their future endeavors, and whatever challenges and goals they or any of our clients might bring along the way.
